![]() Likewise, a user might unlock a level in a game or earn credits by being a member of a subscription for a certain time period. In this case, the event Notification Received was triggered by a different user but tracked in the context of what was experienced by the current user. A user might be watching a video in Facebook, for instance, and then receive a notification within Facebook telling them that someone replied to their post. Notifications and messages received are great examples. Anything that occurs during the course of using an app that might be interesting for us to analyze can be tracked as an event. Every time one of these things occurs, we consider an “event” to have been “triggered.” And each of these kinds of events can be “meaningful” based on how they represent our users’ behaviors and expectations as they navigate the app experience.īut events aren’t just limited to direct actions taken by users. They tap buttons, make purchases, watch videos, create accounts, login, quit the app, and a whole host of other things depending on the specific functionality of the app. Fortunately, this is pretty straightforward: An event is anything meaningful that happens (at a specific point in time) while an app is being used. The first thing to wrap your head around is what is meant by an “event” in the context of mobile app analytics. ![]() An event is something that happens in an app It’s, therefore, essential for you, as a product manager, designer, or any kind of product stakeholder, to have a good understanding of how event tracking works so you can, well, know what’s happening in your mobile app. It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. Event tracking is how you know what’s happening in your mobile apps.
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